The Early Days of Sailor Moon

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Masquerade

Solaris Luna
Nov 22, 2016
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So yeah no surprised Bandai screwed the show over because they didn't think girls bought toys or something stupid.
I'm under the impression a lot of companies feel they can't compete with household names such as Barbie and Disney Princesses using superhero characters.
To a certain extent, it makes sense. If a girl sees Elsa and Starfire dolls on a department store shelf and her parents only allow her to pick one, she'll probably pick the former.
But if that's the case, why not invest in stuff other than dolls? That's what puzzles me.
Do you guys remember Shun from Saint Seiya? The green-haired guy with a pink armor? Toei's animated adaptation seemed to imply he was a homosexual. While the action figures of the other Saints sold like hot cakes here in Brazil back in 1994, Shun was left to rot in stores. Even to this date, when companies release Saint Seiya merch aimed at those guys who watched the show in the 90s, Shun is often left out when it's not group illustrations. He doesn't sell.
The same toy company sublicensed Sailor Moon from Bandai back then, but it was a big time flop. Girls asked their parents to buy stuff such as Barbie and Pocahontas merch instead, and most boys who watched the show ignored the merchandise big time for obvious reasons.
 
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Sep 6, 2014
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I'm under the impression a lot of companies feel they can't compete with household names such as Barbie and Disney Princesses using superhero characters.
To a certain extent, it makes sense. If a girl sees Elsa and Starfire dolls on a department store shelf and her parents only allow her to pick one, she'll probably pick the former.
But if that's the case, why not invest in stuff other than dolls? That's what puzzles me.
Do you guys remember Shun from Saint Seiya? The green-haired guy with a pink armor? Toei's animated adaptation seemed to imply he was a homosexual. While the action figures of the other Saints sold like hot cakes here in Brazil back in 1994, Shun was left to rot in stores. Even to this date, when companies release Saint Seiya merch aimed at those guys who watched the show in the 90s, Shun is often left out when it's not group illustrations. He doesn't sell.
The same toy company sublicensed Sailor Moon from Bandai back then, but it was a big time flop. Girls asked their parents to buy stuff such as Barbie and Pocahontas merch instead, and most boys who watched the show ignored the merchandise big time for obvious reasons.
Sure I imagine Bandai's dolls couldn't compete with the likes of Barbie even if they wanted to but there was plenty of toys to sell that I'm sure young girls would have loved: The star locket, The Crescent Moon Wand, The Moon Sceptre, the transformation brooch, the power pens. Basically anything that would allow little girls to roleplay Sailor Moon. Seems to me like Bandai didn't even want to try to market Sailor Moon

And it's not just Sailor Moon as I said before despite the popularity of the girl Titans Bandai merchandise for them was very scarce and the show did have a fairly gender neutral audience.
 
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RebelOfDaNew

Luna Crescens
Jul 28, 2022
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I'm under the impression a lot of companies feel they can't compete with household names such as Barbie and Disney Princesses using superhero characters.
To a certain extent, it makes sense. If a girl sees Elsa and Starfire dolls on a department store shelf and her parents only allow her to pick one, she'll probably pick the former.
But if that's the case, why not invest in stuff other than dolls? That's what puzzles me.
Do you guys remember Shun from Saint Seiya? The green-haired guy with a pink armor? Toei's animated adaptation seemed to imply he was a homosexual. While the action figures of the other Saints sold like hot cakes here in Brazil back in 1994, Shun was left to rot in stores. Even to this date, when companies release Saint Seiya merch aimed at those guys who watched the show in the 90s, Shun is often left out when it's not group illustrations. He doesn't sell.
The same toy company sublicensed Sailor Moon from Bandai back then, but it was a big time flop. Girls asked their parents to buy stuff such as Barbie and Pocahontas merch instead, and most boys who watched the show ignored the merchandise big time for obvious reasons.
Elsa but not Anna. Kids today love superpowers and anime-esque crap. If they actually gave a damn about really remaking SM from the ground up, I guarantee girls, and teen girls, would be buying SM products over whatever else they put on the shelves. "Girl power" didn't take off worldwide until the late-90s with the Spice Girls, so there was of course no faith in the product in '94-'95. The "fuku" marketing had no relevance to the US and still doesn't, but now every primary school kid shouts "NANI?" like the word is hilarious and the girls draw Naruto and Demon Slayer on their iPads.
 

snowgeisha

Lumen Cinererum
Jun 9, 2009
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The dolls being ugly as sin probably don't help either.
This.

Truth be told, Bandai America actually did quite a bit of promo and got great placement. Ads ran regularly on tv. The toys were in all the big shopping markets, Target stocked the kid-friendly mirrors and makeup sets in their kids beauty section, Toys R Us had displays, dedicated sections, and even card vending machines at the front entrances. FAO Schwartz had a lifesize custom Sailor Moon statue on display front and center in their store, and US Grocery stores stocked the 6inch dolls in their toy isles. I think the problem is the dolls themselves looked cheap.

I feel they are trying to throw Bandai under the bus when it comes to the 6am syndicated slots, but the promo and placement was absolutely there at the start. It didn’t last because the dolls themselves weren’t selling, probably because they looked funny.
 
Sep 6, 2014
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This..

I feel they are trying to throw Bandai under the bus when it comes to the 6am syndicated slots, but the promo and placement was absolutely there at the start. It didn’t last because the dolls themselves weren’t selling, probably because they looked funny.
I would think if anything it would be on Seagull for not securing better timeslots. They had the same issue with Dragon Ball.
 

RebelOfDaNew

Luna Crescens
Jul 28, 2022
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The dolls being ugly as sin probably don't help either.
Definitely a factor...but to be fair, Sin is pretty cute.

This.

Truth be told, Bandai America actually did quite a bit of promo and got great placement. Ads ran regularly on tv. The toys were in all the big shopping markets, Target stocked the kid-friendly mirrors and makeup sets in their kids beauty section, Toys R Us had displays, dedicated sections, and even card vending machines at the front entrances. FAO Schwartz had a lifesize custom Sailor Moon statue on display front and center in their store, and US Grocery stores stocked the 6inch dolls in their toy isles. I think the problem is the dolls themselves looked cheap.

I feel they are trying to throw Bandai under the bus when it comes to the 6am syndicated slots, but the promo and placement was absolutely there at the start. It didn’t last because the dolls themselves weren’t selling, probably because they looked funny.
The timeslots more so. Most of the promotion iirc was in advance of the show. Then everything changed, and the show was hard to catch at all in the US. I reckon Canada did fine enough, but girls aren't gonna be asking mom to buy random dolls of shows they weren't familiar with. The parents, especially. Barbie back then, before the "boom," was the "safe" choice.
 
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Memento

Stella Nova
Mar 8, 2012
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I only discovered the show after collecting all the dolls, which my sister and I thought were cute and cool looking :ninja:

From what I gather, Seagull's ability to secure timeslots was limited by the amount of money Bandai's ad agency was willing to spend to sponsor the show, and their agency at the time chose to prioritize other new series. Bandai was able to get the toys wide distribution, but that was handled by the company itself, not a third party ad agency. They dropped the ball by not keeping tabs on the agency. As a result the show and toys underperformed compared to what they were expecting based on the series' success in Japan, Hong Kong, and Europe
 
Feb 8, 2021
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I think the plans of Tokyopop, Kodansha, and Random House to publish Sailor Moon and other manga in the US, Canada, and the UK might have started in 1995 but got delayed in 1997, but for some reason, Random House decided to delay publishing Manga for a decade.
The Tokyopop-Kodansha partnership broke apart but the later Random House partnership remained.
 
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Likes: RebelOfDaNew
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I think they could had made Debi the voice of Serena from the beginning since she is like Kotono like Terri, instead of having her voice Sarah/Lita in the preview.
 
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I think Naoko originally intended for Minako/Usagi to have the male love interest as the antagonist.
 
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Didn't she try that in Sailor V?

Demande probably is also a try by her?
The likely male love interest of Minako in the prototype that was an antagonist and his name is Ashura.
 

Akari @ria

Lumen Cinererum
Jun 17, 2017
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In the materials collection and in some notes on nakayoshi, characteristics, particular peculiarities of the characters and senshi equipment are shown.

It would be interesting to find out how the author wanted to integrate certain elements into the manga (details that were then discarded during the processing phase).

Spoiler: show


Furthermore, as an attachment to Nakayoshi, there was the "princess note", a booklet with some curiosities about the characters.

 
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Usagi was originally conceptualized as Minako's boss or princess, but not the main character.
 

Clow

Gurges Ater
Jul 29, 2012
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If I could re-write some of the acts from the Dark Kingdom Arc, I would have Tux actually driving a limousine.

  • Mamoru/Tux would know Usagi‘s identity as Sailor Moon (not as the Moon Princess) from the very beginning.
  • Tux would appear from nowhere and invite Usagi (and Luna) to sit in the back of his limo whenever there was a battle.
  • Act 3 (Sailor Mars) would have Luna reproaching Usagi for accepting the ride of a stranger.
 
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Clow

Gurges Ater
Jul 29, 2012
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Mamoru would be an enigmatic and strange guy wearing a tuxedo and driving a limousine in the Dark Kingdom arc.