My wife came home just now and we saw it together. This are our thoughts combined. The characters look way too young, and these is clearly a major lack of detail on the designs. What we both like, however, is the eye shape - they are round a evoke manga/ 90s feels to it. But what I hate is the rosy cheeks, they were present in Seasons III designs as well as some gloss, which evokes to me a very early 2000s henatai/ fan service art to me and something Chiaki Kon is particularly fond of. Then - the noses or the absence of them, is at least for me very very moe like and jarring. I cannot imagine how the profile (side) shots would look like. Ami looks very off - the sloppy eyes they usually give to her in every iteration of the art look very ugly here. The hair on all of them is very basic anime style hair with solid color and no shadows. In general the designs lack shadows and because of that they lack depth. They can still look passable, if done right and the way TOEI released just one full body image, later zoomed in for a close up probably doesn't give the designs any justice. I hoped they will update the "animation" section of the site with actual designs they way they did for Season 1/2, but they still haven't done it, so my opinion is based solely on the released zoomed in, rough lined images. I find it just lazy, it doesn't look like the 90s, nor Crystal. It has some good elements like the eye color being not gradient, but the presence of these rosy cheek, like of noses, the strokes that are supposed to be eyelashes, the rough line work, the lack of shadows/depth and the wide mouths combined give me the wrong vibes. If these are the models they might only go downwards with the wrong animators, and they honestly already look like something I can draw. I hope to see actual design sheets and possibly a trailer very soon so I can see how they are going to look like in motion, but considering the key visual and the level of quality previous Crystal entries had to their key visuals, I am not happy with it. I am not the biggest fan of Akira Takahashi but his key visual look quite good and the actual show looked like a bad version of it. If this key visual is the highest level of quality this season/ movies are going to get... Mad, mad world.