The downfall of J-pop? How the AKBG's biz model & culture get adapted in China

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Rika-Chicchi

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A former group ace of SNH48 releasing a poster today for both the National Day & Mid-Autumn Festival today (the two festivals happen to be on the same day this year - the former follows the Gregorian calendar, whereas the latter the lunar calendar), in which she dresses up in the main color of the national flag:

https://wx1.sinaimg.cn/large/006VxdWHgy1gj9lqgr3wbj322o34qqv7.jpg

^ That Rubik's Cube-like logo at the bottom left corner is of her personal exclusive supporting staff team's office, featuring the letters "JJY" - the initials of her romanized full name. :)

And a related pic:

https://wx1.sinaimg.cn/large/006VxdWHgy1gj9lqju41tj321u340hdt.jpg
 

Rika-Chicchi

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The top dancer of SNH48's 1st team replacing her official photo w/ her graduation one at the lobby on the 1/F of their exclusive theater, during the graduation special theater performance of the team for all the 12 graduating 1st-generation members last night:


She'd already been in semi-hiatus before her graduation as she'd already joined another group after winning a talent contest. She can still participate in some of their performances & activities because of the special contract arrangements allowing her to do so. :)

[EDIT 1]
^ Her performing a classic graduation song of AKB48 at that performance, featuring lots of symbolism on the stage:


[EDIT 2]
^ Performing her representative stage number at the performance (shot by a fan there):


Several SNHG members have covered that number on stage in the past, but no one can perform it like her, who's a professional ballerina & the original singer of the song. :cool:
 
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Rika-Chicchi

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^ A short personal documentary produced by herself for her graduation:


^ She's never held any formal leading positions, like Team Captain or what, in the group, but is still greatly respected & well loved by her group-/team-mates, especially the junior ones - even those kid members of SNHG's female child group JNR48 know her well & hold her in high regard. :)

[EDIT 1]
[Re: The preceding post] The 1st-generation members participating in the performance of that team's ritual for the very last time in front of the team's flag at the performance:


[EDIT 2]
^ Fans lining up at both sides of the street outside that theater to bid farewell to the 1st-generation members leaving in their company van after the performance that rainy night: :cry:

 

Rika-Chicchi

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[Re: The latter two parts of the preceding post] The new 1st team of SNH48 (Team SII), i.e. w/o all the 1st-generation members but w/ the newly transferred members from various other SNHG groups (many from BEJ48 - including their group ace (!) - who're actually transferred back to SNH48 since they're originally 5th- & 6th-generation members of SNH48 before their transferal to BEJ48 as their founding members back then*), performing two of the team's greatest stage numbers:


^ The center girl leading the performance of both numbers is a 2nd-generation member in the team, who's won the #1 rank in their latest General Election & has now become the ace of the team.

* This partly triggered the breakup between AKBG & SNHG back then; as for what's happened to BEJ48 in the recent months, I don't have the time to explain it at present - it occurred during my last hiatus here, & I might bring it up if I'd got the chance in the future.
 
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Rika-Chicchi

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The top dancer of SNH48's 1st team replacing her official photo w/ her graduation one at the lobby on the 1/F of their exclusive theater, during the graduation special theater performance of the team for all the 12 graduating 1st-generation members last night:


She'd already been in semi-hiatus before her graduation as she'd already joined another group after winning a talent contest. She can still participate in some of their performances & activities because of the special contract arrangements allowing her to do so. :)
Her fanclub has put ads commemorating her graduation inside a metro station, & she shot a short video of herself posing w/ those ads:


^ She deliberately disguises herself so that no one can recognize her on the spot. XD

[EDIT]
^ Note that she also has many fans in both S. Korea & Vietnam, especially the former.
 

Rika-Chicchi

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SNHG has founded a new subgroup, AfterWaves9 (AW9 in short), which's quite different from all their various other subgroups founded over the years in that it's got the largest number of members (nine formal members plus 9 trainee members :oh: ) &, even more importantly, that it's specifically focused on e-commerce - an official report about it & its formal announcement & trade promotion event held at a hotel yesterday, released on the same day:

大型女子偶像团体SNH48 GROUP官方网站

Its leader is a veteran 2nd-generation member in the 2nd team of SNH48, who's ranked #2 in their latest General Election last month, & its members (both formal & trainee members) come from all the various SNHG groups.

E-commerce is huge & has been growing rapidly in the country these years, especially after the outbreak of the pandemic earlier this year. :)

[EDIT 1]
^ Quoting from that report:

丝芭传媒为“浪彩少女AW9”组建了一支专业化运营团队,正在逐步展开个性化内容视频生产、直播指导培训、直播流程把控、数据分析、专属供应链整合及品牌库建立等多维度的运营工作。
^ That subgroup is supported by a whole dedicated professional operating team of staff specializing on content video production, online sales training, live broadcast control, data analysis, supply chain integration, brand management, etc.

[EDIT 2]
^ Another quote from the report:

目前,“浪彩少女AW9”已进行了充分的招商准备,与多个品类的客户达成了意向合作,其中包括数码3C品类的任天堂、BOSE、JBL;食品快消品类的乐事、百威、三只松鼠;美妆个护品类的韩束、一叶子、妮维雅;服饰品类的GXG、champion、MLB等众多知名品牌。
^ Initially the subgroup is collaborating w/ Nintendo, BOSE, JBL, Lay's, Budweiser, Nivea, Champion, etc.
The difference in nature between that new SNHG group (incorrectly referred as a new subgroup in the above quote) & the other SNHG groups is reflected by that the members of the former have to hold regular business meetings like those board meetings of business organizations, as seen in this brief promotion video: lol

 

Rika-Chicchi

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The 1st-generation members of SNH48 performing the last number & then taking a group photo w/ their audience at the 1st night of their graduation concert yesterday:


^ Note that one of them (the one who's already joined another group after winning a talent contest earlier) can't appear at that concert in person but still performs w/ them on that big screen behind them.

Also notable is that the 1st-ever group ace of SNH48 has attended the concert that night (not shown in the above-linked clip) - she was spotted by fans even tho she'd worn a face mask. She'd already left the group in its early days due to health issues.
 
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Rika-Chicchi

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^ The MV for the graduation song specially written for them, featuring all the 12 of them:


Note that, while graduating from SNH48, some of them will continue to work in SNHG as its contract artists, e.g. as members of other "non-48" SNHG groups or of SNH48's subgroups, etc., or as its staff, e.g. as a vocal instructor, etc. :)

[EDIT 1]
^ Ah, only four of them will truly leave SNHG.

[EDIT 2]
^ Fans' video messages to them, including their company president's at the end - he's now the only one "employee" serving as long as them in SNHG:

 
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Rika-Chicchi

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The top dancer of SNH48's 1st team replacing her official photo w/ her graduation one at the lobby on the 1/F of their exclusive theater, during the graduation special theater performance of the team for all the 12 graduating 1st-generation members last night:


She'd already been in semi-hiatus before her graduation as she'd already joined another group after winning a talent contest. She can still participate in some of their performances & activities because of the special contract arrangements allowing her to do so. :)
The now-pretty-busy girl also stars in an upcoming crime movie produced by the production arm of SNHG (she's still a contract artist of SNHG even tho she's now a member of another group managed by another company) - a trailer of it:


^ Note that a 2nd-generation member in SNH48's 2nd team (ranked #2 in their latest General Election) also stars in it. :)

[EDIT]
^ An awesome MV for a solo number of her, released yesterday:

 
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Rika-Chicchi

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May 7, 2009
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The top dancer of SNH48's 1st team replacing her official photo w/ her graduation one at the lobby on the 1/F of their exclusive theater, during the graduation special theater performance of the team for all the 12 graduating 1st-generation members last night:


She'd already been in semi-hiatus before her graduation as she'd already joined another group after winning a talent contest. She can still participate in some of their performances & activities because of the special contract arrangements allowing her to do so. :)
Behind-the-scenes footage of her wedding-dress shooting for her graduation, released by herself:

 

Rika-Chicchi

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The HP for the upcoming latest EP of SNHG, opening today:

SNH48 GROUP《F.L.Y成长三部曲》EP专题

^ You can see their current "God 7" (i.e. ranking #1-7) members (five SNH48 members in the middle & two BEJ48 members at both sides, both of whom have now transferred to SNH48 ), elected in their latest General Election, at the top of the page. :)
 

Rika-Chicchi

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An official footage of a former captain of SNH48's 1st team, now just graduated & currently a member of AW9 (another SNHG group), rendering a famous SNHG number in solo at their recording studio, released yesterday:


[EDIT]
^ The 1st line of the chorus means "[ I ] have nothing but only dream," which seems to be the 1st-generation member's feeling for her many years in SNH48. :)
 
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Rika-Chicchi

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The MV for an insert song of a latest historical drama produced by the production arm of SNHG & starring a former group ace of SNH48, which's also rendered by herself, featuring various scenes from the drama & released today:

【鞠婧祎】古画 (电视剧《如意芳霏》插曲)
The MV for the theme of the drama, which's rendered by herself & a male singer, featuring various scenes from the drama & released yesterday:


^ You can also see a just-graduated 1st-generation member of SNH48, now a member of another group but still being an SNHG contract artist, playing a main character (there're also some SNHG members playing minor characters in the drama). :)
 
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Rika-Chicchi

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The HP for the upcoming latest EP of SNHG, opening today:

SNH48 GROUP《F.L.Y成长三部曲》EP专题

^ You can see their current "God 7" (i.e. ranking #1-7) members (five SNH48 members in the middle & two BEJ48 members at both sides, both of whom have now transferred to SNH48 ), elected in their latest General Election, at the top of the page. :)
The MV for one of the songs in that EP, released today:


^ While the song's official English title is "Future," its original Chinese title actually means "don't ask about the future." lol

[EDIT]
The MV for an insert song of a latest historical drama produced by the production arm of SNHG & starring a former group ace of SNH48, which's also rendered by herself, featuring various scenes from the drama & released today:

【鞠婧祎】古画 (电视剧《如意芳霏》插曲)
Behind-the-scenes footage of the drama:

 
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Rika-Chicchi

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[Re: The former part of the preceding post] Behind-the-scenes footage of that MV:


[EDIT 1]
^ Behind-the-scenes footage focusing on a member of SNH48's 4th team, who's also a member of their elite subgroup 7SENSES:


[EDIT 2]
^ Behind-the-scenes footage focusing on a former group ace of CKG48, now a member of SNH48:

 

Rika-Chicchi

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^ Behind-the-scenes footage focusing on a former member of SHY48, now a member of SNH48:


[EDIT]
^ Behind-the-scenes footage focusing on a former member of BEJ48, now a member of SNH48:

 

Rika-Chicchi

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The HP for the upcoming latest EP of SNHG, opening today:

SNH48 GROUP《F.L.Y成长三部曲》EP专题

^ You can see their current "God 7" (i.e. ranking #1-7) members (five SNH48 members in the middle & two BEJ48 members at both sides, both of whom have now transferred to SNH48 ), elected in their latest General Election, at the top of the page. :)
The MV for one of the songs in that EP, released today:


^ While the song's official English title is "Future," its original Chinese title actually means "don't ask about the future." lol
The MV for another song in the EP, released today:


^ While the song's official English title is "Light," its original Chinese title actually means "the future will come" (official translation). lol
 
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Rika-Chicchi

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The MV for an insert song of a latest historical drama produced by the production arm of SNHG & starring a former group ace of SNH48, which's also rendered by herself, featuring various scenes from the drama & released today:

【鞠婧祎】古画 (电视剧《如意芳霏》插曲)
The MV for the theme of the drama, which's rendered by herself & a male singer, featuring various scenes from the drama & released yesterday:


^ You can also see a just-graduated 1st-generation member of SNH48, now a member of another group but still being an SNHG contract artist, playing a main character (there're also some SNHG members playing minor characters in the drama). :)
They've produced a short documentary special of the drama for that graduate member: